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This web site had the following in the homepage, "GIVE US A HOLLER! Johnyou made the experience of fishing on Lake Michigan a memory forever! When it comes to LAKE MICHIGAN." Our analyzers noticed that the web page stated " Fishing CHARTERS, we are the most LUXURIOUS! We go FARTHER where the SALMON and TROUT are." The Website also said " We go FASTER thanks to two powerful 745hp diesels. We go in LUXURY, due to our stable 53-foot length. Plus TWO SPOTLESS bathrooms, a galley, comfy salon, and air and heat. For over 40 years! Read why people say DIAZEPAM." The website's header had chicago fishing charters as the most important optimized keyword. It is followed by lake michigan fishing charters, chicago salmon fishing, and chicago trout fishing which isn't as ranked as highly as chicago fishing charters. The next words endorfinscharter.com uses is lake michigan salmon fishing charters.